Posted on Sep 28, 2020

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10 Ways That A Houston SEO Could Be Beneficial During Coronavirus Crisis
PART 3

8. Offers Analytical Insight Into Demand

Through the use of SEO analytics, you will be able to project the demand curve for your products/services. With this crucial information, you will be able to prepare for a possible plunge. The organic traffic that your site gets indicates the level of customer interest. In a pandemic, people’s needs tend to change, but the change isn’t always drastic. At times, this is based on the amount of cash that one has at their disposal. For instance, an individual can purchase chocolates in the first few weeks of the pandemic but cannot afford to do so later.

Using SEO analytic tools, you can see how quickly interest in your product or service is decreasing, which will help you come up with the best way forward. Economists can also use these tools to predict the effects of a pandemic.

9. You Can Benefit From Searchers Who Are Still Looking To Buy

Not everyone is hurting financially due to the pandemic. Some people will still have enough money to splurge on things but will choose not to step outside to spend it. Through local SEO, these people will be able to identify businesses within their area that cater to their specific needs. Keep in mind that even in an economic crisis, there will always be people looking to spend.

When you fail to invest in effective SEO, you will miss out on potential business opportunities from such people.

Learn more below.
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