Posted on Aug 26, 2020

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Why Do Business Owners Need A Houston Social Media Marketing Today
PART 2

Marketing Strategy – Social Media

Like traditional marketing, your social media also need to have a strategy. Jumping in without having the right strategy and plan in place can be as damaging as having no plan at all. Feel free to use our social media marketing strategy checklist to add to your online digital marketing strategy.

When it comes to social marketing, a strategic approach is focused on the creation and distribution of relevant and valuable content on a consistent basis. It helps in attracting and then, retaining a well-defined audience base.

You need to have clear goals. For instance, whether you want to use social media marketing for enhancing customer loyalty or for other purposes.

You need to be clear about the target audience. The use of demographics is a good start but you need to dig deeper with the help of psycho-graphics.

-Form of Social Media – Decide on the type of digital media that will maximize your connection with your target audience. It could be in the form of video, podcast, blog, and other such things.

-Strategy for Specific Social Network – There are countless networks and not every network (even those with more than 100 million active users) is worth your time. So, choose a network that adds a lot of value to your business and keep your focus on it.

-Keep Testing – Clearly define your goals. It will help you in measuring the...

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